The ‘Barbie’ movie phenomenon continues its impressive run at the box office. Although ‘Megalodon 2: The Pit’ has taken the top spot globally, ‘Barbie’ maintains its dominance in the U.S. market and has crossed the coveted $1 billion revenue threshold. This achievement has led the film to break a record that the ‘Harry Potter’ saga had held intact for over a decade.

A meteoric rise at the box office.

In just 17 days, ‘Barbie’ has crossed the 1 billion mark, a milestone that only 52 films have previously reached. With a gross of 127 million in the last weekend alone, the question is: how far will ‘Barbie’ go?

This breakneck pace has allowed ‘Barbie’ to be crowned as the Warner Bros. film that has reached the 1 billion mark the fastest. Previously, ‘Harry Potter and the Deathly Hallows – Part 2’ held that title, having reached the figure in 19 days in 2011.

However, the absolute record is still in the hands of ‘Avengers: Endgame’. that in 2019 reached 1 billion in just 5 days. Despite this, the success of ‘Barbie’, with Margot Robbie at the helm, is undeniable and looks set to be a phenomenon difficult to replicate in the near future.

Con una recaudación actual de 1031 millones, Barbie’ ranks as the 45th most successful movie in history. Although it is likely to move up in this ranking, the challenge is to reach or surpass the current ranking of 15th place occupied by ‘Super Mario Bros. The Movie’ with 1345 million, making it one of the most profitable in history (it had a 135 million budget). If successful, ‘Barbie’, directed by Greta Gerwig, would establish itself as the blockbuster of 2023.